Avoiding Communication Breakdown: The Importance of an Employee Benefits App
Did you know that only 40% of employee benefits are used on average? While there will be many factors at play here, it’s safe to say that communication is at the heart of it – well, a lack of communication to be specific! It’s so important for employees to be aware of the benefits on offer and how to use them. Otherwise, how will they truly make the most of their company perks?
The good news is that an employee benefits app like ours can help you avoid your benefits going to waste by ensuring staff are kept in the know and that they can easily access their benefits. Want to know more? Join us as we explain how the Boostworks app can boost your benefits offering and your people!
How does an employee benefits app work?
An employee benefits app is a digital tool which gives people access to all their company perks on the go. Employees simply download the app onto their devices and once it’s set up, they can enjoy all kinds of benefits like shopping discounts, points-based rewards and wellbeing support tools, from one easy-to-use, centralised platform. Pretty handy, right?
The best part is that employee apps can offer a range of features that will truly benefit your business and people. Here are just a few examples:
- A selection of benefits like discounts and reward and recognition tools, all in one place
- Instant notifications about updates and new benefits
- 24/7 access to benefits on the go
- Engagement data to provide insights about how people are using their benefits
- Online training courses
- Wellness tools and resources
And many more!
Why is an employee benefits app important?
Offering an employee benefits app is important for many reasons. From boosting staff in their personal and professional lives to helping companies retain their employees, there are numerous advantages to having this type of benefit. Here are just a handful of the top pros to consider:
An employee benefits app offers features like instant notifications and pop-ups which enable businesses to connect with their people in the moments that count and share important information company-wide in a matter of minutes. It can also help break down communication barriers caused by remote working and offline jobs. While not everyone is chronically online, most people carry a personal device on them throughout the day!
Improves communication
A benefits app enables you to keep your staff in the loop and ensure they have access to their benefits at all times. By boosting your team around the clock, you’ll also boost satisfaction and morale as your team will feel supported and will, in turn, form stronger connections with your business and their colleagues. Hooray!
Boosts staff satisfaction and morale
When you’ve got an app up and running, you’ll be able to tap into invaluable data which will help you understand your team better and guide you when it comes to future business decisions. Your app will help you identify what your staff engage with and behavioural patterns so you can use these insights to improve current strategies and processes. A benefits app can help you take the guesswork out of employee engagement!
Data-driven insights
What good are employee benefits if they’re tucked away or hard to use? A benefits app can break down the barriers and ensure employees can enjoy the perks they’re entitled to quickly and easily. With on-the-go access available, you can provide your staff with fantastic benefits wherever they are and whatever their technical skills. In the process, you’ll see engagement and benefits usage increase which is always a plus!
Enhances accessibility
How to encourage employees to use a benefits app platform
Having the perfect benefits package is only half the challenge when it comes to employee engagement and benefits usage. The other half is encouraging people to use their platform and app. But don’t worry if you’re in that boat, there are plenty of tips that you can implement to get your team excited about their benefits app and raring to get stuck into it. Here are a few of our top recommendations:
- Properly communicate the benefits of using the app: If your people don’t know what they have access to or how to use their benefits, you won’t see high engagement. So, ensure that you reach out to all your employees via a range of communication channels and share the key info in a clear way.
- Provide training and support: More than one in five employees say they don’t understand their benefits programme well. So, once you’ve covered the basics such as login details, you can provide more extensive training and continuous updates to make sure your team fully understand their benefits and are aware of any exciting new ones.
- Integrate with existing programmes: You don’t need to start with a completely clean slate when introducing your app. In fact, it’s more beneficial to make use of any existing and known platforms such as your company intranet and promote your app through there. By connecting your existing tech and programmes, you can catch people’s attention and share your app in a familiar way.
- Use a mobile-friendly interface: Make using employee benefits as simple as possible and accessible to all with an easy-to-use interface. You want to ensure even your least tech-savvy employees can enjoy what’s on offer.
- Provide incentives: An oldie but a goodie, incentives are a great way to encourage people to sign up for their new app and use it. Whether you run a short-term competition or regularly reward the most engaged individuals on your app, you’re sure to get people involved.
- Ask for feedback: Consistently asking for employee feedback is crucial if you want to keep boosting engagement. Find out what your people want, along with any suggested improvements, and use this info to improve your benefits offering. This will not only show you care about their voices, but it’ll help you deliver the boosts that truly count!
Why the Boostworks employee benefits app is the perfect solution
Not to blow our trumpet too loudly, but the Boostworks employee benefits app provides all the benefits we’ve covered above and many more! It’s a fully integrated app that sits alongside a fresh online benefits platform, offering people access to all their perks anytime, anywhere – whether they’re employees, members, contractors or temp workers.
What are the standout features?
- One fully integrated app and platform: there’s only one app and platform which are fully synchronised to give people access to their benefits wherever they are. Oh, and unlike many benefits apps, the Boostworks app keeps all our solutions in-house, so users don’t get redirected to web browsers to use their benefits.
- Personalised profiles: people can add a photo of themselves and a bio to share more about themselves to help their peers get to know them better.
- One home for all our benefits: through our app, people can access everything from wellbeing support to exclusive corporate discounts so they can get boosted in all areas of their lives. They can also manage their account on the go for an even better experience.
- Easy to use: why overcomplicate things? Our app is fresh and intuitive, making it accessible to people with any level of tech experience.
- Instant notifications: we consistently share promotional notifications and pop-ups through the app to keep people up to date about new retailer offers, tech updates, new benefits and much more.
What are the advantages of using our app?
- Easy to set up: we do the heavy lifting when it comes to setting up your platform and app. We’ll help you tailor your benefits package to suit the people you want to boost, and we’ll work with you to drive engagement.
- Flexible and tailorable: our app can be tailored to suit the needs of your people and business. Whether you want to offer reward and recognition tools, wellbeing resources or integrate your existing benefits, you can!
- On-demand insights: through our Boost Admin Centre, you can easily manage aspects of your Boostworks app and get instant access to data to see how well your app and platform are performing. Armed with this info, you can make improvements that will actually drive user engagement and help your people thrive. Powerful stuff!
- Instant comms: you can add your own app banners and pop-ups to quickly and easily communicate with all your users. This will help you break down communication barriers and connect with people, ultimately ensuring they feel seen. This is particularly beneficial if your people are offline or remote workers!
As you can see, there are plenty of benefits to using our app. But don’t just take our word for it…
‘We’ve worked with Boostworks for over 5 years, during which time we’ve worked closely to really drive colleague engagement, using all sorts of promotions and messaging. Our people tell us that they really value the Boostworks discounts scheme to help their money go further, especially during the cost-of-living crisis. And it’s great the way we can host details and links for our other benefit schemes and offers on the platform, making it a one-stop-shop.’
Ant Donaldson, Reward Manager, Wolseley
Next steps
The Boostworks app is the perfect solution when it comes to boosting your people. Not only can you connect with them and deliver meaningful boosts on the go, but you can give them access to a range of benefits that resonate. So, if you’re looking to step up your benefits offering, look no further!
Get in touch today and let’s chat about how we can help you integrate our app and solutions into your current perks package. We’ll work with you every step of the way to ensure you can share the best boosts simply, yet effectively. Excellent employee engagement is within reach with help from our team of people experts!
